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What is Customer Experience Management?


of all emotion generate by scent

Customer Experience Management (CEM)

is a strategy that uses fragrance to create a specific atmosphere that encompasses understanding and controlling every aspect of a guest's experience from the moment they consider check-in a stay to post-checkout feedback. The goal is to create a positive, memorable experience that encourages loyalty and repeat business.

How Does Scent Marketing Work?

Signature Scent marketing works by strategically employing fragrances to create a memorable, welcoming, and distinctive atmosphere within hospitality settings such as hotels, resorts, and spas. The goal is to enhance guest satisfaction, encourage repeat business, and strengthen overall brand loyalty.