Scent & Sense Portfolio
BRAND AWARENESS
Adman Awards & Symposium 2023
WUNDERMAN THOMPSON THAILAND x SCENT AND SENSE
15 AWARDS
KFC Fried Chicken Incense Sticks
FRIENDLY / DELICIOUS / SPICY
1.5 BILLION
FREE
PR VALUE
345 MILLION
TOTAL
REACHES
361k ORGANIC ENGAGEMENTS
82% POSITIVE SENTIMENTS
161% SALES INCREASE FROM LAST CHINESE NEW YEAR
Scent Story
The story of joyful meals for every moments is told through the aroma of fried chicken, coated with a blend of 11 herbs and spices; salt, thyme, garlic, basil, oregano, celery, black pepper, mustard, paprika, ginger, and white pepper, meticulously crafted by Colonel Sanders, evolving into the KFC fried chicken cherished by everyone.
KFC | stg-archive.admanawards.com
SIAM SWISS
Experience
the Timeless Legacy of Rolex
Welcome bouquet
COZY / ELEGANT / FRESH / METICULOUS
Scent Delivery System
FROM PASSION TO ICONIC BOUTIQUE
THE ENCHANTING STORY OF SIAM SWISS
siamswiss | siamswiss.co.th
Scent Story
This scent extends the fresh floral imagery used to welcome guests at Siam Swiss, conveying gentleness, meticulousness, and friendliness without being overly sweet. Designed as unisex, the fragrance unfolds through the sweet aroma of white roses, combined with the cool freshness of edelweiss, Switzerland's national flower, accented by green notes of pine and cedarwood."
Scent-Driven
Rebranding Experience
14 Countries
Metalic Curve
MODERN / ENERGETIC / LUXURIOUS
Workshop / Ambience / Showroom Amenities / Corporate gift
Scent Story
Experiencing the timeless design and extraordinary driving performance of Mercedes Benz, this scent captures the beauty of the natural curve and the modern metal through the blend of galbanum and cypress. In the heart notes, the calming notes from German chamomile and fresh lily of the valley reveal themselves and end beautifully with the warm notes of guaiac wood and vanilla to present the reliability. In this project, to align with Mercedes-Benz’s intention to create a sustainable future, we also choose ingredients from local Thai community to support their growth and income.
Experience Local Aromas
Developed into Products that Empower Communities
LUFFALA Communities,
Rayong
Recreation series
Reed Diffuser
Soil
(Artemisia lactiflora)
Sun
(Etlingera punicea (Roxb.) R.M. Smith)
Rain
(Melissa officinalis)
Tree
(Amomum schmidtii (K.Schum.) Gagnep
Scent Story
The "RECREATION" concept is created
to make an awareness about our limited natural resources, the destroyed environments by human current lifestyle and how to recover our ecosystem with our new behavior. This story is told through 4 scents inspired by major components of ecosystem; rain, tree, soil, sun
Luffala | sustainability.pttgcgroup.com
